Most likely, when you started the business, you started it out of a desire to succeed and out of a real passion for what you do. At the same time, with less passion you can pay at the grocery store, so we will always strive to make as much money as possible from our business and usually we would like to think about how we can increase sales.
In the last decade, one of the main ways to increase sales is through building an online store.
And many business owners take advantage of the online to generate business leverage for themselves and increase the volume of sales in the business.
Most of the times you want to promote your store, they will talk to you about the different types of promotions such as: organic and sponsored promotion, promotion on social networks, etc. At the same time, one of the ways to increase the amount of sales on the site is by creating an effective distribution list.
How can a mailing list increase website sales?
Our daily communication has moved to be through other means of communication that are not just e-mail, and therefore a kind of false consciousness has been created that e-mail has disappeared from the world and many business owners decide to give up in advance on building a high-quality and accurate distribution list.
So it’s important to remember, a mailing list is one of the cheapest marketing methods and with the highest conversion rates. Once you have accurate potential customers on your list, the chance of converting them is very high. The opening percentages of emails that arrive through a newsletter vary on average between 20%-30% and here too of course the law of large numbers applies. The larger and more accurate a list is built, the higher the opening percentages will be and with them the conversion percentages.
How to make an accurate list?
It is important to create an accurate list so that the list will really translate to us in a good and correct way. Beyond that, remember that you must get permission from everyone you send mail to. Legally, you are not allowed to just send emails without permission from the sender. The best and most effective way to increase the mailing list is through giving, if you are a business that provides a service (similar to us) you can publish a free directory registration if you have an active ecommerce store you can give a discount coupon that will encourage people to sign up and receive the coupon by email.
After you’ve created an accurate mailing list, the best way to retain potential customers is to actually start sending them content that’s relevant to what they signed up for. Let’s say you have a fashion ecommerce store.
It would be desirable to produce a relevant newsletter for them. Many people use the newsletter only for the mailing of promotions or new products that have appeared on the site. In practice, it is possible and desirable to produce a newsletter that gives the consumer value. That is, you can send out mailers that give tips on the right clothing, tips on combining items, how to upgrade the closet, and the like. Remember, the more value you give and the more the reader feels that your newsletter contributed to him, the more likely he will remember you favorably, and if you were even very interested in him, the distribution of this information will go faster than you think. Therefore, make sure to interest your readers and also not to forget, as in anything important to persevere. The more you persist, the more you will be remembered and it is likely that your newsletters will work better.
Our daily communication has moved to be through other means of communication that are not just e-mail, and therefore, a kind of false consciousness has arisen that e-mail has disappeared from the world and many business owners decide to give up building a high-quality and accurate mailing list.
It is important to remember that a mailing list is one of the cheapest marketing methods and with very high conversion rates.
Sending a weekly newsletter (similar to the email you just received) is one of the common ways to keep in touch with existing and potential customers.
Opening emails that come from a newsletter usually averages between 20% and 30%. This means, the law of large numbers, the more relevant and accurate a distribution list is built, the higher the opening percentages will be and accordingly the conversion percentages.
