Who should be interested in the level of reliability on the site? Everyone who has a website. And is it possible to increase the existing level of reliability? Unequivocally, yes! We at NPCoding are happy to share with you 3 tips for increasing the reliability of your digital asset.
Transmit credibility = increase sales potential
In case you wonder to yourself: “Why is it so important to convey credibility?”, here is the answer: it doesn’t really matter if your website is an Corporate Websites or an online store, in the end you have a clear goal and that is to sell. The equation is simple, you can imagine: the more reliable you are reflected, the higher the potential of buying from you (directly on the website/telephone/face-to-face).
If we delve into online stores, many Israelis love and most of them are already “masters” in everything related to online shopping. And what does it mean? that before they “test the goods”, they perform an inspection on the site to assess its degree of reliability. The fact that the site does not appear to them as reliable, they will not buy from it (and yes, it does not matter how cheap it is compared to and that the delivery is from day to day).
This is the place to emphasize that there are many (!) online stores that offer excellent products and wonderful service. Although they deserve the title of “reliability”, they convey exactly the opposite (unconsciously of course). And where are we rowing? The website owners cannot afford to be satisfied with being reliable, but they must transmit this reliability to the outside.
How do you increase credibility on the website?
1. “Our story” – there is no doubt that the site visitors of your website will understand within seconds what you are selling. However, are you volunteering them information that allows them to know who they know? Also (and especially) when it comes to the store, it is very important to dedicate a page on the website to your story. Please note that the sole purpose of this page is to emphasize to the surfer that there is someone behind the site. For those of you who want to increase the level of credibility even more, it is recommended to also attach personal portrait photos.
2. Screenshots of testimonials – You may receive messages from satisfied customers on a daily basis. Our recommendation? Take screenshots for recommendations and share them on the website. As far as creating credibility is concerned, there is no doubt that it is better to share an authentic recommendation (that is, a screenshot), rather than rewriting the recommendation and attaching it to a kind of recommendations page you have on the website. A surfer who reads recommendations will feel more comfortable buying from you (“Wow, good things are said about them! They seem fair and reliable to me”).
3. Direct link to Facebook – a link on the website to your pages on social networks, is also recommended regardless of increasing the credibility of the website. why? Because this is how you can increase the “traffic” to your profiles, and increase the amount of exposure to posts and the number of followers. In addition, your profile on Facebook for example, contributes to increasing your credibility in the eyes of the potential buyer. By reading recommendations on the page, responses to posts and customer ratings, he gets the impression that this is a reliable and active store.
Interested in increasing the credibility of your website? Call now – 077-500-3028
