In the last week you have visited dozens if not hundreds of different websites! You entered each of the sites with a certain motivation, when you invested a different browsing time in each of them. In some you responded to the website owners’ attempts to motivate you to action, while in some you performed zero “active actions”. Your activity, as surfers, was included in something that is very interesting (!) to the owners of the various websites: conversion ratios.
For the benefit of those of you who meet the concept for the first time, here is a brief explanation: the conversion ratio describes the ratio between the number of surfers who visited the site in X time, and the number of actions performed on it. And what actions are we talking about? Any action that is defined as important enough for the website owner. For example: signing up for a newsletter, purchasing an online course and even “just” leaving details. Is it possible to increase the conversion ratio? Yes! And how do you do it?
Increasing conversion rates – how do you do it?
A high conversion rate (when the interpretation of “high” varies between different website owners) inevitably indicates that the website is well built and works. In the case where the conversion ratio is low, it is appropriate to delve deeper into all the relevant aspects and understand what is being missed along the way. It is important to emphasize that conversion rates are definitely something that can be changed, albeit with the help of professionals who understand websites, user experience and digital marketing. So how do you start?
Before declaring: “I want to increase the conversion ratio on my website!”, it is important to first understand what you want to achieve and how much you want to improve. Your goals (which must be as defined and clear as possible), will affect the nature of the work strategy and the resources you will have to invest. For example: your goal is to sell a specific online course (for example: a proper retirement course). Your current conversion rate is 3%, while your wish is to reach 12% within a few months. Accordingly, a strategy for increasing the conversion ratio (how much to invest, what to do) will be formulated.
Things that may affect conversion rates on the site
* The structure of the website – is the website structured in a user-friendly way? Is the information easily accessible? Just as you wouldn’t rush to buy in a messy physical store where the products are scattered on shelves in an illogical order, so surfers won’t buy in an online store that screams “chaos”. The structure of the site must be super convenient and “logical” in regards to its distribution.
* Website design – is your website attractive in terms of design and motivates the visitor to stay on it? Sites that suffer from outdated (sometimes even amateurish) design may suffer from low conversion rates (“What is this site? I would never buy here in my life”). It is important to emphasize that the design does not only contribute to the surfing experience, but also to your image in the eyes of the surfer. The design must compliment the store as a brand, and speak the language of the target audience.
* Website speed – remember the last time you visited a website that was impossibly slow? Maybe not, as you wouldn’t waste a second on a slow site. And where are we rowing? A site that suffers from slow browsing speed will inevitably also suffer from low conversion rates (“Well, this site isn’t moving! I can’t wait, moving to competitors”).
So how do you improve conversion rates? The site is first scanned in order to “hunt” for its failures. After that, you define an overarching goal (“What do I want to achieve in the end?”) and by what percentage do you want to improve and improve. For more information about improving conversion rates with NPCoding, call now 077-500-3028
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