In the past, similar to various businesses, dental clinics were also established and grew mainly according to the “word of mouth” principle.

In today’s era, the principle of word of mouth is not enough and certainly not for clinics that want to establish themselves and grow by being able to have several different fields of activity.

In most cases, before deciding to build a website for a dental clinic, the initial hurdle that needs to be overcome is the decision stage where you understand that you need to start building a website for a clinic.

Although there are different regulations on dentists, there are several ways to reflect your professionalism on the website. A good site for a clinic is a site that reflects the clinic. As soon as we have a website for Klinka we transmit professionalism, innovation and of course our base which is our expertise and of course also the different departments we have. Let’s say we also have a root canal specialist, a dentist, a dental health specialist and more. All these things should be reflected on our website. In word-of-mouth marketing, for example: if we have a patient for whom we solve a problem in area X, he does not necessarily know or remember that we also do root canals, but if he refers a friend of his to our website, all our areas of activity will be displayed on the website and our chance of converting the surfer into a paying customer increases significantly.

Creating direct communication

Through our website, we can make a direct interface to the calendar and allow surfers to schedule an appointment directly with us. That is, it is possible to add to the site an option to make appointments directly. The system must of course be simple and easy for the users and whoever is responsible for managing the clinic will be able to quickly receive the appointments and of course generate reminders for them when their appointment is approaching or alternatively the system will send reminders independently.

Creating a system for connecting inquiries and a newsletter

It is recommended to connect the site to a system that will allow the clinic to manage the potential clients that come to it from the site. As soon as an interested person walks in, the people responsible for the clinic will receive the interested person and contact him as soon as possible in order to close his/her treatment. In addition, the details of that contact will be saved in the system and the clinic will start sending out mailing letters to potential customers. The mailing will of course be valuable and will give various tips on maintaining the health of the teeth, the importance of brushing the teeth, maintaining a balanced system and the like. In this way, you can continuously maintain contact with your existing and potential customers and update them with everything new at your clinic.

Main highlights that are important to pay attention to when building a website for a dental clinic

1. Alleviating fear – many people are afraid of the dentist, so it is important to present a pleasant “treatment experience”. For example: if you have a method that makes people not suffer during the treatment, present it on your website!

2. Adapting the design to the nature of the clinic – as in any business, the offline and online worlds must communicate with each other, so it is important that your website is adapted to the nature of your clinic. This means that a person who enters the website and enters the clinic will understand very clearly that he has arrived at the same “house”.

3. Clear content and highlighting the differentiation – make sure that there is quality content on the site and that the content emphasizes your differentiations, your uniqueness and the clear reason why to choose you.

4. A clear motivation for action – it is important that the website motivates action and makes users decide specifically with you. Make sure to make it easy! Have as many components as possible that will allow users to contact you.

5. Miles and a comprehensive set-up – creating a complete communication envelope and the possibility of keeping in touch with every potential lead that visits the site.

Want to know how much it will cost to build a website for your clinic? Visit our calculator.