In general, building a website is one of the most amazing marketing tools that a business owner can do to advertise himself.

A website is the face of the business and it allows interested customers to search for information about the business and check their connection to it.

When referring to the field of accounting, there are quite a few marketing limitations. Admittedly, in recent years an amendment was made to the law which allows accountants to publish themselves but still, they are subject to more strict regulation than other business owners such as website building companies, promotion and marketing companies, therapists and the like.

When building a website for an accountant, it should be treated in the same way as building a website for a lawyer or a doctor. It is first of all important to consider the image aspect of the accountant.

Why is reference to the image aspect important?

Accounting is a serious and respected field, therefore the website (which is actually the face of the business) must show accordingly.

We can’t design a site that will be too kitschy or give a “market” feeling. The website must convey the seriousness and visibility of the business owner.

Just as we would not choose to go to an accountant who would receive us in a coffee shop or some dishonorable place, our website must also present the same feeling.

There are several things that can be done to create an atmosphere of seriousness within the site. The main banner for example: can contain an image that will give the feeling of calculating numbers and some slogan of the business owner.

Why is it important to refer to all our areas of specialization?

Sometimes business owners are afraid to give information that will explain and contain their services. The motive is often the fear of competitors.

What is meant by? The intention is that our competitor can just like an interested customer visit the website to see what our service basket is and expand his service basket accordingly.

So as we always say, unless we are on a desert island with a very limited amount of people there will always be competitors in every field and what motivates people mainly to work with one or another business owner is the people there and especially chemistry and professionalism.

Our sons, how many times have you met with a professional who is very professional but you felt that it would be difficult for you to work with him or that you do not see eye to eye with him and you chose to work with someone else.

Therefore, there is no point in fearing competition. It is important that interested customers understand who you are and what you provide. It is important that the surfer who visits the site understands all the services that the office provides in a clear and understandable way.

Of course, the site will provide an easy and quick option for action, let’s say “scheduling a meeting” or a “contact” option.

Recommendations and customers, why is it important?

It is important that business owners can see who you have worked with and what they think of you. Why is it actually important? authenticity!

Customers recommend it is the most authentic. When our interested customer actually reads the recommendation of another customer, he can understand very clearly why and how.

What do you mean? People today, like to do business with people and through recommendations it is possible to understand very clearly what service was received by the client who is recommending and why you should choose the aforementioned firm over others.

After all, in the market, we have a wide variety of service providers, so it is important that the customer understands directly from the website why he should choose us.

In conclusion, although there are limitations on accounting offices and tax consultants, they also have solutions. Want to know how? Contact us.