Home styling and home furnishing is one of the fields that grew a lot in Corona. The main reason is that during the closings people were “stuck” at home and this made them want to start upgrading their home.
If in the past everyone was used to purchasing through physical stores, you can see that today the demand for purchasing online is increasing significantly and if a website is built correctly, you can even purchase furniture through it.
What are the important points for building a website for furniture stores?
1. Accurate characterization – it is important to produce an accurate and clear characterization. Decide what categories we have and all the products we have on the site. The more accurate we are in the characterization phase, the more our website will convert our customers into paying users.
2. Target audience analysis – understanding and analysis of our target audience. When we sell furniture beyond the normal consumer, we also have the possibility of many collaborations such as interior designers/adrachils, therefore, it is important that our website speaks to them as well.
3. Building a clear category page – The category pages should be clear. Users need to understand very quickly everything that is sold under that domain. In addition, it is important that the name of the category be clear. Do not try to be clever and choose obscure names, it is important that the users understand from the menus what categories there are and what is going to be sold there.
4. Building an attractive product page – as in any store, our goal is to sell and of course it is always important to think about how we can increase sales. It is important to remember something very important – a product page is one of the most important pages we have on the site. The main reason is that most campaigns refer to a specific product, therefore it is very important that users understand in less than 3 seconds why they should purchase this product, what it will give them and how it will make them feel once they buy it. In addition, it is important to ensure that the product page will take care of allaying their concerns.
5. Delivery fees – it is worthwhile and desirable to give a delivery benefit to those who purchase through your website. If you also have additional costs such as furniture that requires separate assembly or anything of this kind or another, it is very important that this is reflected on your website.
If today you have a furniture store without a digital presence, you should do it as quickly as possible and in the most correct way of course. How much will it cost to build my own online store? You can check on product estimator.
