“If only I had done things a little differently”, “if only I had listened to the professionals I worked with” – these are things you may have heard from people close to you who have experienced the adventure of Internet commerce. Do you wish to enter the online trading-gaming field? In order to succeed in it, you must know and apply (!) its rules.
We at NPCoding are happy to share with you the mistakes that others have made, so that you can skip over them and pave the way for yourself to an attractive trading site that gives surfers real value. So what is important to avoid when building a shopping site and what is very important to be careful about?
1.”Leave a budget. Let’s flow, it will be fine”
An online store differs in a lot of things from a physical store, that’s true. However, a store is a store, and the establishment of a store is conditional on financial investment. Although it is “only” about building a shopping site, you must prepare financially responsibly and plan your expenses as much as possible. As the owner of a future commerce website, you are expected to incur two main expenses – one is one-time and the other is recurring: building the store’s website and promoting it on Google. How much will you invest in these? Only you have the answer, as the question must be answered before setting off.
2. “I will determine the trading method later, there is time”
Building a shopping site should only begin after you have formulated the trading method for yourself. And what do we mean? As you know, with online trading you have two options open to you: one is to purchase goods in advance, store and deliver the products as ordered. Another option is to base the trade on the Drop Shipping method, which exempts you from purchasing stocks in advance and storing them. The trading method you choose will affect the structure of the site, and especially the type of products and how they are presented. Hence, the formation of the trading system will necessarily precede the construction of the store.
3. “First I’ll have a store. Then I’ll decide what exactly I’m selling”
An online store is a goal in itself, and that’s fine. However, there is no point in starting its construction when you don’t know what you want to sell and especially to whom. Building a professional website takes into account the audience you are targeting, the products you will sell and the category the store belongs to. The golden rule: first characterize, and only then build.
4. “I save on design and invest in products, this is the key to success with building a shopping site!”
Designing an invested website costs money, it’s true. However, it can be safely said that without spectacular design there will be no shopping experience, and without a shopping experience there will be no sales. In E-commerce stores, one thing feeds the other, so maximum investment is required in each parameter.
5.”I received great pictures from the suppliers! We have it”
The fact that a picture is worth a thousand words does not mean that there is no need for words. And where are we rowing? For extensive (!) and detailed product descriptions of each and every product (yes, even if it’s hair ties). The description is usually divided into two parts: a verbal description of the product – its features and how to use it, while the second part will include a reference to the type of model, country of manufacture, brand, warranty certificate, and the like.
For more details about building a shopping website with NPCoding, call now 077-5003028
