When building a sales website, you tend to look at the store as a virtual store only. This is a very big mistake, it is very important that there will be a connection between the two things and above all it is important to create synergy between the two for two main reasons, one is credibility – if you are a well-known brand offline who knows and trusts you, it is important that you communicate the same online as well because it is likely that you have already invested years in building your name . The second reason is uniformity – uniformity between the two things as we mentioned above creates the feeling of reliability and makes the user confident in the brand. In addition, the experience that your users feel with you in the physical world should transfer to your online world.

What are the important points to pay attention to in order to generate more money in your sales store?

1. Synergy between the offline and online – it is important that your online store is in synergy with the offline branding. It is important to convert or in other words “produce” the feeling experienced by users of the offline stores to your online store. In simple words, when you build an online store treat it like a physical store that you would like to build and create the contexts between the two.

2. Creating credibility on the website – every site visitor who visits our website has reasons/excuses to decide why not to buy from us, so our job is to create a sense of credibility for them that will eliminate these feelings and turn them into reasons for “yes”.

3. Create an attractive product page – the product pages on our site are the pages that make users want to buy from us. Most of the different campaigns usually refer to a specific product, therefore it is important that our product page makes the user feel a sense of confidence in our brand and will of course make him buy from us.

4. Our messages – we have about 3 seconds to make the user make a decision whether to purchase from us or not. Therefore, our messages should be very clear. The user must understand during this time why he should purchase from us and, of course, make him understand how we do it several as soon as possible. For example: you can take several conversations with our gold customers to understand from them what made them choose us and forward these messages to our online store.

5. Service experience – people today love the here and now. They want the product they ordered to arrive to them on time. Therefore, it is important to make sure if you have suppliers who can provide fast and available delivery, this is excellent and it is important that this is prominently highlighted on the website.

6. Feeling of security – it is important that after a user has made a purchase with you, you send him a message that his order has reached you and it is being processed. Even if he ordered something at 12 at night and in practice no one is still working on packing it and sending it, make sure to make him feel secure, you can send him an email saying “Thank you Raba, we received your order and we are starting to work on it.” If we compare it to the physical world, think about how you feel when you try to get hold of someone and they just don’t answer you, frustrating, right? “You would have a completely different service experience. In addition, the whole issue of exchanges and credits – it’s important that it be simple for the customer. A customer who is buying for the first time wants to know that if he wants to exchange a product that arrived in good condition or alternatively “not in those on it” suddenly it will be done in a simple and fast way.