As business owners our ambition is always to increase the amount of sales in the business. If our business sells physical or digital products, one of the main ways is to build a sales website, as we have already mentioned in a variety of other articles, building a sales website for a business is not a simple field and it is not enough to just build a website.
It is important that the website is built correctly to convert our surfers into paying customers.
The main reason is that even if we promote a website in the best way, if our foundation is not good and correct then it is not the visitors will not be converted to customers and in the end when we build a digital asset, a website for example our goal is that it will bring us good and quality leads.
One of the steps we have to do when we build a website is to do competitor research. The reason is to understand where we stand in relation to our competitors, see what service they provide and of course compare what we are more or less good than them.
In addition, in today’s market there are a variety of different sales tactics and on the psychology of sales there are a variety of books and even lectures. There are, of course, many theories about how, why and how much. Today we would like to explain the subject of “merging” and in particular the terming of products.
What is product branding and why is it important?
Product matching as it is – its meaning is to “prioritize” a product over another.
In practice, how is it done and what does it mean? You know that we go to the supermarket and almost all the first shelves are with the “household products” of the same company. Whether it’s Rami Levy, Shufersal, Half Free and more.
We will almost always see the house brand in front and in most cases it will also be slightly more discounted in order to encourage people to make its purchase.
There is a possibility to convert this principle to your website. That is, it is possible to create a situation of product prioritization on the site as well. It is important to emphasize that the products you prioritize or “off the shelves” do not necessarily have to be cheaper products, on the contrary, these may be your premium products and since they are more flashy and eye-catching, we would like them to appear at the beginning of the page. It is desirable that the products be prioritized according to what is the most “shiny” and easier to push for sale.
Note that there are a variety of ways in which you can increase sales in your online store, targeting or prioritizing products is definitely an excellent way to do this.