In general, selling jewelry online is a complex field in itself. The main reason is the price issue.
If you own a jewelry store and you actually want to expand to more stores but don’t want to pay the often high costs of running a physical store, the issue of setting up a store website.
is an option that comes up on the agenda. At the same time, in many cases the main concern of starting to sell online arises because jewelry is often an expensive thing. Whether you sell “simple” jewelry to “appropriate” jewelry, the amounts are usually not cheap, so the move to online is accompanied by many concerns.
Today there are a variety of platforms on which the jewelry can be sold to the general public both in Israel and, of course, abroad. Before deciding to build a jewelry sales website:
First of all, as in any field, it is important to do competitor research. It is important to understand what is available in the market today and where we are in terms of the Sakala.
What are the important principles before building a jewelry store website?
1. Branding and maintaining a common language – if you currently have an offline branch, it is important to ensure that the online branding remains the same. The issue of branding and the integration between the worlds makes customers feel confident, they actually understand that your virtual store is another branch of the business. In addition, if you already have an existing customer list, you can use the website to make them understand that there is a combination between the two and encourage them to make an immediate purchase without having to find parking or leave the house.
2. Purchase experience – when building a virtual store – We want to make sure this store sells. Like any other branch and even more, because our potential to earn through online is much greater. When it comes to selling jewelry online, we must put a lot of emphasis on the issue of the purchase experience. First of all, we are usually talking about the purchase of a not cheap product. In any offline store that sells expensive products, the shopping experience there is crazy. This experience makes an interested customer enter the store feel wow and buy! We must convert the same atmosphere to the Internet and make the site look classic and prestigious And of course it will be easy for surfers to visit it and enjoy purchasing from it.
3. Payment method – It is important to decide that when you decide to build a virtual store for the sale of jewelry what will be the possible payment method. Whether it’s a payment option in BA, PayPal, Bit and telephone payment. It is important that our interested customers have several options to make the payment, when they see that you have offered them several options they feel that they have the freedom of choice, it makes them feel confident. In addition, if it is about selling jewelry for thousands of shekels, don’t be surprised if they ask you to make the payment over the phone. Sometimes, people want the security of talking to the person behind the website before they finally put in their credit card.
4. Website security – it is important to make sure that the website you are building is secure.
The main reason is that a surfer wants to feel safe before entering his credit information on your website. On any site, whether it is an image site or a virtual store, it is highly recommended that the site be secure, surfers want to get the feeling that you did everything to take care of them. Beyond that, the chance that a surfer will enter his credit card details with a business owner who did not take care to secure his site is not high.
5. Deliveries and returns – it is important for visitor to be clear about what happens in a situation where they want to return or exchange the product they purchased. In general, every business owner has a different exchange and shipping policy, but when we are talking about building a website for a jewelry store, it is necessary in a clear and visible way that the surfer understands what happens in the situation where he wants to exchange the product. The simpler and easier the exchange option will be, the more likely the surfers will feel more comfortable buying from your store.
6. Photos – It is important that the site be as visual as possible and it is extremely important that the photos are of high quality!! If you sell products in high amounts, invest in their photography. Surfers want to see in the clearest visual way what they are going to get. The higher the quality of the images, the clearer the coordination of expectations with the surfers will be, and thus, of course, the chance of purchases will increase. A surfer will visit the site knowing clearly what he is going to get and buy! Think about it this way, how many times have you visited a website, booked a hotel, and then when you got there you were disappointed? So the same on your website – make sure that the images are attractive and clear, that the customers know what they are paying for and what they are going to receive will match what appears on the website as accurately as possible.
In conclusion, building an online store to sell jewelry is a complex process that requires a lot of experience and knowledge. It is important that you make sure it reflects all the creativity you invest in every piece of jewelry you make.
